/IPVC Launches Mutare Live Bird Market and Butchery Cold Chain Facilities

IPVC Launches Mutare Live Bird Market and Butchery Cold Chain Facilities

The Mutare Live Bird and Egg Market and butchery facility were officially opened in the high density suburb of Chikanga Phase Two in the city of Mutare on 9 September 2021. The facilities are run by the Manica Inclusive Poultry Association (MIPA), one of the five Poultry Business Associations established under the Inclusive Poultry Value Chain (IPVC) project.
MIPA is working in collaboration with the City of Mutare, the Department of Veterinary Services (DVS), and the Mutare Informal Traders Association targeting the Mutare urban market, independent butcheries, and public institutions by offering both individual and wholesale orders of different chicken breeds and eggs.
Franck Porte, the European Union Delegation Head of Cooperation, His Worship, the Mayor of Mutare, Councillor Blessing Tandi, Dr Joshpat Nyika, Department of Veterinary Services Chief Director, and Itai Kariparire, the Mutare Informal Traders Association Chairperson presided over the event.
Speaking at the official opening of the facilities, Porte, noted that in the last two years, the IPVC project has focused on organising farmers around Zimbabwe’s main cities through Poultry Business Units (PBUs), improving productivity and marketing.
“The next step is to strengthen access to profitable markets. This market infrastructure is a key investment to facilitate marketing and in particular, aggregation for bigger contracts” said Porte.
Through the project’s PBUs in Harare, Masvingo, Gweru, Mutare and Bulawayo, poultry farmers are being linked to markets through construction of market sheds for live-bird and egg selling and providing butchery facilities for dressed birds in high density urban suburbs.
“The Mutare Live Bird Market actors include association members, local farmers from the community and walk in customers. In addition to having an end market linkage for selling their produce, members of MIPA get to benefit from free extension and capacity building services to farmers. The live-bird market is set to intensify production and commercialisation by linking the farmer to the buyers thereby cutting out the middleman. The market is also expected to increase production as farmers will be able to sell their produce and realise profits quickly”, said Benjamin Meki, the Chairperson of MIPA.
The dominant market channels for small to medium-scale producers are the live-bird market channel and home-dressed chickens. In addition, the greatest consumption of poultry products is in high density suburbs, and these are also served by independent butcheries and supermarkets, besides the roadside vendors.
“As small-scale poultry producers, our main challenge is competing with big companies in production. When prices drop at these companies, it means that we lose customers, and we end up having to consume our produce (eggs and meat) or giving them away for free as no one will be buying. The introduction of the market will enable us to grow our clientele while having a well-established place to sell our produce” said Rosemary Ngorima, a poultry.
The planned live-bird markets and butcheries across the project’s five clusters are expected to be fully operational by end of October 2021. The live-bird markets each have a capacity of 1,584 broilers and the butchery cold chain facilities have a capacity of 2,000kg of poultry meat.

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